SEO Website Audits

Our website page speed audit looks at a wide number of page speed tests and page speed factors. The two most important factors overall are time-to-first-byte and fully loaded time, however, there are nearly 50 other factors we consider. We use a variety of tools and services including but not limited to Google Lighthouse, GTMetrix, WebPageTest.org, and a few others.

Having strong technical optimization is critical to the long-term success of your website. We identify and categorize a whole array of issues as low-impact, medium-impact or high-impact issues. The technical audit covers a wide range of issues including metadata optimization, heading tag optimization, image alt-tags, website user experience and much more.

Our site architecture audit looks at the crawlability of your website. Our goal is to make your website as indexable as possible. In most cases, we advise our clients to use a "silo" strategy for their website linking and navigation. If your current website structure is not ideal for SEO, we will suggest a new one and provide you with all of the necessary redirects and new URLs.

One of the most important individual audits we run in our SEO audit is the backlink audit. Many website owners are completely unaware of just how many backlinks there are pointing to their website. In some cases, these backlinks could be considered "toxic". We start by identifying and disavowing any toxic backlinks and then help to create an organic methodology to identify new backlink opportunities.

No SEO website audit is complete without running a comprehensive competitor audit. We identify 3 to 4 individual SEO competitors and compare your website to theirs for a number of factors. When running the competitor audit, we look at things like keyword gaps, content gaps, search engine visibility, and much more. The competitor audit gives visibility into a variety of opportunities to grow search engine ROI.

The on-page content audit looks at all of the existing pages on your website and what they say. We then identify any pages that could use more content, need to have the content improved, or even have duplicate content. We also identify content gaps and provide a strategy for creating new authority pages and website articles to fill the content gaps.

The local citation audit is one of the most important ones that we run for any business that offers local goods or services. We look at your NAP (name, address, phone number) optimization, your Google My Business page optimization, and how many local citation websites you have profiles on. We then provide a full report of the existing citations and any potential problems your citation profile is facing.

Every one of our audits also includes a detailed action plan. The action plan includes detailed information on the issues your site is facing, suggested fixes, any tools or services that may assist, and much more. If you do not have an internal developer or website management team, you can engage Proper Noun to implement the action plan or individual items from the action plan.